Hew

“less plain, more game”

“To introduce bold prints and fresh colour into the wardrobe, while also awakening a local and creative community” – Ema Hewitt, HEW

HEW is a Melbourne label established by Ema Hewitt in 2014. Graduating from R.M.I.T, Ema moved to Los Angeles where an internship at Mad Men introduced her into the decadent world of Hollywood periodical costume.

Upon returning to Melbourne, Ema continued to work on Australian Television series, and through this became aware of the difficulty in finding bold menswear pieces that would pop off the screen.

What sets HEW apart from other labels is its collaborative design process that invites local artists to curate the aesthetics of the textiles. A constant wave of new designers with fresh perspectives is what embodies HEW as the unique and innovative choice.