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Deodorants – why go natural?
• Rose Miller

Deodorants – why go natural?

KIND-LY natural deodorant was conceived after founder and CEO Lisa Raciti identified a gap in the market for an all natural deodorant that actually worked. The countless women she spoke to all expressed similar views and frustrations: they all knew the dangers posed by aluminium and other chemical nasties in commercial antiperspirants and wanted to switch to a natural option, but just couldn’t find one that worked (in some cases they even left burning rashes!).

After persevering through many sweaty rounds of testing formulas, Lisa knew she'd finally struck a winner after rave reviews from her (willing human) testers.  

From active girls and guys, firefighters and tradesmen, to gardeners, breast-feeding mums and gym-junkies, KIND-LY deodorant was put through its paces during summertime in Brisbane, Australia. Through the sweltering heat and humidity, it lasted all day long with not even a whiff of B.O.! And so, KIND-LY was born.

KIND-LY is taking natural deodorant mainstream.  No longer just an “alternative” – natural is the new normal.

So, if you're looking to make the switch to a natural deodorant, well done! You're in the right place.

What you need to know
If this is your first time using a natural deodorant, there’s a few things to be aware of:

  • After many years of using commercial aluminium-based antiperspirants and deodorants, it may take your body a little time to adjust to an all-natural deodorant. This is because aluminium blocks your sweat glands to stop you sweating and your body becomes reliant on these chemical nasties, essentially forgetting how to naturally correct any bacterial imbalances on its own.
  • Once you switch to a natural deodorant and stop using aluminium to clog your underarm glands, some people may find they go through an initial “detox” period, where they sweat or smell more than usual. Not to fear! It's not that your natural deodorant doesn't work, it’s simply that your body is expelling all of those toxins that have been trapped in your armpits all this time!  
  • This detox period can last anywhere from a couple of days, to a couple of weeks, depending on the person. Please stick with it – your body will adjust and be healthier for it!
  • To assist with the detox period, KIND-LY has created The Armpit Detox - a 7-day armpit mask that helps draw out impurities, clear skin and assist in the transition to natural deodorant.  It's the perfect companion to KIND-LY 100% Natural Deodorant.
  • It’s important to note that a natural deodorant is not an antiperspirant (as it doesn't contain aluminium). That means you may still sweat when wearing a natural deodorant, but that's perfectly natural and shows your body is functioning how it should! Remember: sweat is your friend, but it doesn't have to stink!   

KIND-LY 100% Natural Deodorant works to keep you fresh, dry and odour free, whilst still allowing your body to breathe and release toxins naturally.

Here’s why KIND-LY is your best choice of natural deodorant:

ALUMINIUM-FREE
Aluminium is found in most commercial anti-perspirants and deodorants. It clogs the sweat glands to prevent sweat, whilst also stopping the body's ability to expel toxins. All KIND-LY deodorants are aluminium-free and instead use only natural ingredients to keep you dry.

PARABEN-FREE
Parabens can mimic hormones in the body and have been associated with disrupting the functions of the endocrine system.  Studies have also found this "synthetic estrogen" in fat cells, including breast tissue, as the body does not easily break it down.  Your body deserves better than this cheap, nasty, chemical preservative, which is why all KIND-LY products are paraben-free.

ENRICHED WITH PROBIOTICS & MAGNESIUM
Magnesium neutralises any body odour while allowing you to perspire naturally. Probiotics contribute to the biodiversity and strength of your skin microbiome. The good bacteria in probiotics keep the bad (smelly) bacteria at bay.  Hooray!

100% NATURAL
All KIND-LY products are made from only natural and organic ingredients.  That means you also won't find any synthetic fragrances - only pure essential oils selected for their antimicrobial and aromatherapy benefits.

CRUELTY-FREE & VEGAN
No animals are used or harmed in the creation of any KIND-LY product.  We are PETA Certified cruelty-free & vegan and don’t test our products on anyone but ourselves and willing humans friends!

What’s in it?
KIND-LY uses 100% natural and organic ingredients, which are listed in full on their website and on the back of all their products. Click here to read more.

Source: Kind-ly website