Seljak brand’s first impact report

Seljak brand’s first impact report

It's been 18 months since Seljak Brand was launched. They have just released their first impact report, outlining how far they have come. Check out these impressive stats!
  • Last financial year Seljak donated $9,135 worth of blankets to the Asylum Seeker Resource Centre in Melbourne. 
  • Since launching, they have used 1072kg of waste material to make their blankets 
  • About 2000 people have engaged with Seljak in talking about circular models at conferences and events
  • 100 000 Australians have been exposed to closed loop business practices thanks to the press they have received 
  • Seljak has crowdfunded $32,000 to help fund the research and development of using other businesses' textile waste to make more blankets.
  • Seljak are looking forward to continuing to explore systems change and ways to create beautiful and sustainable solutions for the future. 

We’re so proud to stock the beautiful range of Seljak brand blankets. By purchasing one, you can also make a difference and become a champion of closed loop production. 

Sisters Karina and Sam Seljak, founders of the Seljak brand, were inspired by the resourceful and mutually beneficial practices that they were seeing sprout up all around them, and poured their time into understanding the circular economy and closed loop methodologies. Ultimately, they wanted to test the new paradigm themselves, where things are built to last and be renewed.

Their respect for Australian wool lead them to the oldest weaving mill in Australia, which retains all of its production offcuts for future use. Using these offcuts to make blankets, they incorporated a closed loop system that uses the blankets for re-manufacture at the end of their life.

Seljak Brand was born. The blankets are 70% recycled Australian merino wool and a 30% blend of polyester and recycled alpaca, mohair and cotton – cosy enough for indoors and durable enough for outdoors.

Read an article about Karina Seljak and the sisters’ enterprise here.